My dining experience at CouCou

 

(Coucou at Suntec)

Company Introduction

CouCou is a up and rising brand from hkex listed Xiabuxiabu(HKEX:520)

(Spending outside of China is way higher. 

While revenue is around 5%, the potential to increase much more is there)

(Coucou rapidly expanding overseas branches)

From the annual results of XiabuXiabu, we can tell that this has been a fast growing segment and despite a 30% increase in outlets only, the revenue increase is more than 30%. 

As a person who has been tracking the company on and off, i was very curious to try out CouCou although i have heard of polarizing views and its very expensive price point.

Finally i managed to rope/scam a friend to join me in eating the very expensive hotpot food. 

*evil giggles*

Dining Experience

(Ordered Bovine Bone with Tomato Soup Base and Fresh Mushroom Soup Base as my friend does not take spicy and i am no where better myself)

(One of their signature is the Pu Er Milk Tea)

(The background image is the sides and sauce bar)

(Beef and Seafood Platter - $108)

(Their smoothie dessert that is refillable)

(Total bill 230, more than 10% of my take home salary just flew out on 1 meal)

The soup is good, my friend and I both enjoyed it a lot, it was the kind of soup that i would repeatedly drink. 

The platter is good as well, we both liked the beef and the seafood combo. With the drinking of soup and the free rice that can be given on request at the sauce corner, both of us are full at the end of the meal.

The price point is definitely scary for some as this is considered quite a luxury meal. However, as seen earlier, overseas spender usually spend much more at CouCou compared to people in China and they have expressed that they will review their price in May so lets see how it goes.

Service: I feel that the service is good, i know people will compare to Haidilao but i feel that its difficult to compare because both restaurants have a huge difference in terms of what the staff can do etc.

Overall: We left the place feeling satisfied by the meal and my friend mentions that he wants to be back again which i agreed.

After the meal i feel that Coucou has the materials to make their expansion in Singapore a success. However, they would have to work on their price point overseas if they would want to make their overseas expansion a success. With their first outlet opened in Singapore in 2022 and 2 more outlets in the pipeline in Singapore, it remains exciting to see how much revenue generation their overseas arm can bring in.

Meanwhile, I will have to be more proactive in investing and drive more returns so i can enjoy more Coucou.